The South Africans

 

An example of strong non-fiction motion graphics work from South Africa. The animation itself is well-executed, of course, but the real success of the piece lies in how the producers made an otherwise mundane announcement about financial policy so engaging. I’m impressed by how deftly the piece sidesteps all the negative associations that normally taint discussions of national currency by couching the announcement instead in a larger historical arc, and a positive one at that. The piece isn’t really about currency at all: it’s a celebration of national unity and rebirth.

Strong work.

The view from Anchorage Street: Low clouds. Above them, brilliant sun.